Efficts of Conflict and Conflict Resolution on Women and Children Essay

Efficts of Conflict and Conflict Resolution on Women and Children - Essay Example War has been known to cause monstrous misfortunes as far as the two lives and property. Generally, it was the job of the men to wander into war since they were intended to be defenders of the social units in which they were found. The contemporary furnished clashes have joined the commitment of ladies and youngsters as a component of the war powers utilized against a foe. In any case, it ought to be noticed that the commitment of ladies and kids is essentially low when contrasted with the high quantities of men found in war. The two ladies and ladies are as a rule ventured out from home as the men adventure out into war. Simultaneously the idea of war has changed its course with time from the battle focusing on the military capacities to that which has progressively been focusing on the regular folks a high level of which is comprised of the ladies and the kids. The warring groups have additionally heightened assaults coordinated against their foes through truly and explicitly mishandling ladies and kids as a method of rebuffing their adversaries. In this sense at that point, the ladies and youngsters have been the casualties of different war outcomes that they wind up torn in the middle. The by and large and most evident war outcomes are the demolition of the two lives and property since clearly loss of life coming about because of war related killings increment. Another normal war trademark is the wrecking of property as a method of monetarily decimating the adversary. There are other war results that influence the ladies and kids also. They incorporate; assaults, mental aggravations, enlist of the kids into the military, harming and impairing, removal of masses from their homes, transmission of infections like the explicitly transmitted sicknesses, and financial severance among different results. Men make the biggest number of warriors. It is very intriguing that with regards to times when harmony is looked for subsequent to following a time of war, the vast majority of the endeavors made by governments and different bodies in the dynamic level regularly address the impacts the soldiers; endeavoring to ward them off and attempting to incapacitate them trying to ree stablish harmony inside the war torn regions. The ladies and kids who thusly make the biggest number of the casualties are frequently disregarded in harmony activities. The powerlessness related with these two gatherings of individuals regularly causes their exploitation as the accompanying area shows. Weakness of ladies The universal advisory group of the Red Cross recognizes helplessness in ladies as coming from different marvels. Because of their natural qualities and consideration for uncommon necessities, a few classifications of ladies might be considered as powerless. These classes incorporate eager moms, nursing moms or ladies with maternity cases. All the above classes of powerless ladies have their necessities coming from their particular wellbeing, organic or cleanliness needs. This can be considered as a type of weakness related with the ladies people explicitly in light of the fact that lone ladies have the capability of diving into these circumstances that make them defenseless. This is encouraged by their regenerative jobs of imagining and bringing forth youngsters. In any case the law doesn't perceive grown up ladies as a gathering of defenseless individuals except if they are in any of the previously mentioned classifications. The social-social convictions found in a given network regularly mark the sort of connections found among the individuals found inside such social settings. The vast majority of the

Andhra Pradesh Health and Social Care

Andhra Pradesh Health and Social Care Presentation: The wellbeing and social consideration field is confronting the absolute greatest difficulties for quite a long time. Demographically this is on the grounds that more individuals are falling prey to evolving condition, denied economy, social elements, expanded populace, way of life changes, early mortality and so on. The examination has given numerous advantages in disclosure of new medications and advancements utilized in medicinal services. It can improve the wellbeing result to people which thus decreases the weight on the social insurance. In 1953 Andhra Pradesh was first shaped on a semantic premise via cutting it out from Madras territory. In 1956 later it was converged with telugu talking territory of Hyderabad state to shape an Andhra Pradesh State. So as to keep alive the enthusiasm of the Telegu individuals, Amarajeevi Potti Sriramulu kept weight on the Madras Presidency government to give an ear to open interest for the different Telugu talking state (Rayalaseema and waterfront Andhra) to frame another Andhra state. With unbreakable assurance he went on a quick, and possibly halted when PM Jawaharlal Nehru vowed to frame new Andhra State. On the 12 PM of 15 December (for example Mid 16 December 1952), Potti Sriramulu passed on and yielded his life attempting to accomplish the state. Throughout the entire existence of this telugu state on the eighteenth Feb 2014 Lok Shabha of India affirming the arrangement of Telangana with ten regions. In India, Andhra Pradesh is one of the populated state due to its development and its topographically close to the ocean coast. In India, Andhra Pradesh is one of the populated state as a result of its development and its geographically close to the ocean coast. The Census throughout the year has seen the state develop consistently in the terms of populace. It is situated in the southern locale of the nation, the state imparts its limits to Orissa, Tamil Nadu and Karnataka. The capital of the state is the lively city of Hyderabad that has seen the standard of Nizams for quite a while. Andhra Pradesh has been probably the most established state in the nation and discovers its place in numerous antiquated works of Literature. As indicated by 2011 evaluation, the number of inhabitants in Andhra Pradesh is 84 million. The development pace of the populace is about 11% which is underneath the national normal. The state has seen the quicker development in the particulars of Technological fo undation, common works and furthermore created in segments like IT and Telecom. The state has tiled over a region of 275000 sq km and has numerous spots of key and social proof. It has added to have the significant spot for Worship, for example, World well known divinity, Tirupati balaji. Andhra Pradesh has a populace thickness of 308 which is beneath the national normal. In 2011, the proficiency rate is 67% while contrasted with national normal of about 74% and a reason for intrigue is given. Andhra Pradesh have the best ports in the nation with respect to Trade.â  â Populace in Andhra Pradesh in 2011 As indicated by Andhra Pradesh Census in 2011 the populace has expanded to 0.84(8.46 7.62 crore) when contrasted with evaluation in 2001. The absolute populace is 84,580,777 of which male and female were 42,442,146 and 42,138,631 separately. Populace Growth Rate in Andhra Pradesh The absolute populace development in this decade is 10.98% while in earlier decade was 13.86%. The number of inhabitants in Andhra Pradesh structures 6.99% of India in 2011. Education Rate in Andhra Pradesh 2011 According to 2011 populace statistics Literacy rate in Andhra Pradesh has been upward pattern and is 67.02%. in which male proficiency remains at 74.88% and female education is at 58.68%. The all out literates in Andhra Pradesh remains at 50,556,760 of which male were 28,251,243 and female were 22,305,517 and as far as rate it remained at 60.47% of male and 71.16% of female individually. Andhra Pradesh Density 2011 The all out region of Andhra Pradesh in 275,045 sq km. Thickness of Andhra Pradesh is 308 Sq Km when contrasted with 277 sq km in 2001. Sex Ratio in Andhra Pradesh In Andhra Pradesh Sex Ratio is 993 for every 1000 male and female is 978 for every 1000 guys which is underneath national normal of 940 according to registration 2011. Portrayal 2011 2001 Populace 8,45,80,777(Approximate 8.45 crores) 7,62,10,077(Approximate 7.62 crores) Male 4,24,42,146 3,85,27,413 Female 4,21,38,631 3,76,82,594 Development in Population 10.98% 13.86% Level of Population 6.99% 7.41% Sex Ratio 993 978 Kid sex proportion 939 896 Thickness/km2 308 277 Region km2 2,75,045 2,75,045 Region mi2 1,06,195 1,06,196 Complete Child populace (0-6 Age) 91,42,802 1,01,71,857 Male populace (0-6 Age) 47,14,950 51,87,321 Female populace (0-6Age) 44,27,852 49,84,536 Education 67.02% 60.47% Male Literacy 74.88% 71.16% Female education 58.68% 50.29% Complete proficient 5,05,56,760 3,99,34,323 Male educated 2,82,51,243 2,34,44,788 Female educated 2,23,05,517 1,64,89,535 Rustic Population in Andhra Pradesh 2011 In the complete populace of Andhra Pradesh 66.67% live in towns of provincial territories. Guys and females are 56,361,702 separately. The populace development rate recorded for the decade was 66.64%. In rustic locales of Andhra Pradesh state, female sex proportion per 1000 guys was 996 and youngsters beneath age of 6 was 941 young ladies for each 1000 young men. In country areas of Andhra Pradesh express, the proficiency rate for guys and females remained at 69.38% and 51.29% separately. Portrayal Country Urban Absolute populace 5,63,61,702 2,82,19,075 Male populace 2,82,43,241 1,41,98,905 Female populace 2,81,18,461 1,40,20,170 Populace development 1.73% 35.61% Sex proportion 996 987 Kid sex ratio(0-6) 941 935 Kid population(0-6) 61,52,022 29,90,780 Kid percentage(0-6) 10.92% 10.60% Literates 3,03,51,065 2,02,05,695 Normal education 60.45% 80.09% Male education 69.38% 85.79% Female education 51.29% 73.31% Evaluated rough birth rates, unrefined demise rates and newborn child mortality in Andhra Pradesh. S.No Points of interest 2010 2011 Country Urban Country Urban 1 Unrefined birth rate per 1000 populace 18.3 16.7 17.8 16.6 2 Unrefined passing rate per 1000 populace 8.6 5.4 8.5 5.2 3 Newborn child death rate per 1000 live births 51 33 47 31 Source: Sample enlistment framework factual reports, 2010 and SRS notice vol.47 No.2,Oct 2012 of office.Registrar general of india, Ministry of home issues, Govt.of India, New Delhi. Hyderabad: It is the capital city of Andhra Pradesh and one of the biggest state in India. The starting point of the name Hyderabad came into picture when Muhammad Qulin Qutub established the city and named after a nautch young lady who got changed over to Islam after marriage and received the title Hyder Mahal and in her respect the city was renamed as Hyderabad. Hyderabad is situated in the north-western piece of Andhra Pradesh and lies on the banks of Musi River in the northern piece of the Deccan level in south India. Atmosphere Hyderabad has a tropical wet and dry atmosphere going from the size of 21 †32 degree Celsius. The Hyderabad Municipal Corporation was extended in 2007 to shape the more prominent Hyderabad Municipal Corporation. Hyderabad has cleared in workmanship, writing and food. The city is additionally pulled in with visitor goal, for example, Chowmahalla Palace, Charminar and Golkonda post and holding hands with different fascinating historical centers, bazaars, displays, libraries, sports scenes and other social organizations. Hyderabad is a shell for data innovation, pharmaceutical and biotechnology enterprises. It is additionally a home for film industry, training and research having 13 colleges and business schools.It turned into a place of interest and center point of different societies. As indicated by 2011 Census Population in Hyderabad: Portrayal 2011 2001 Populace 39,43,323 38,29,753 Male 20,18,575 19,81,173 Female 19,24,748 18,48,580 Development in Population 2.97% 21.74% Zone Sq.Km 217 217 Thickness/km2 18,172 17,649 Extent to AP populace 4.66% 5.03% Sex ratio(per 1000) 954 933 Kid sex ratio(0-6 Age) 914 943 Normal Literacy 83.25 78.80 Male education 86.99 83.74 Female education 79.35 73.50 All out kid population(0-6 Age) 4,69,126 4,86,084 Male population(0-6 Age) 2,45,127 2,50,173 Female population(0-6 Age) 2,23,999 2,35,911 Literates 28,92,155 26,34,949 Male literates 15,42,688 14,49,602 Female literates 13,49,467 11,85,347 Extent of child(0-6 Age) 11.90% 12.69% Extent of boys(0-6 Age) 12.12% 12.63% Extent of girls(0-6 Age) 11.64% 12.76% Medicinal services The Andhra Pradesh Vaidya Vidhana Parishad, a branch of the state government ,controls social insurance in Hyderabad. Clinical administrations are given by government emergency clinics, facilities, private medical clinics and good cause. In 2010-11 the city had 50 government clinics, 300 private and noble cause emergency clinics and 194 nursing homes together having roughly 12000 medical clinic beds. The proportion for each 10000 individuals in the city there are 17.6 clinics beds, 9 pro specialists, 14 medical caretakers and 6 doctors. The ordinary citizens incline toward private emergency clinics as they are normalized with acceptable quality and advance treatment. As indicated by the 2005 National Family Health Survey, 24% of Hyderabad’s families are secured by government wellbeing plans or protection. The city’s all out ripeness is 1.8 where just 61% of kids has demonstrated with every single essential antibody( BCG, measles and full courses of polio and DPT) . The newborn child death rate for youngsters underneath age of five was 41 for every 1,000 live births. As indicated by one review , about third of ladies and quarter of men and 20% of kids are protested overweight

75 Contronyms (Words with Contradictory Meanings)

75 Contronyms (Words with Contradictory Meanings) 75 Contronyms (Words with Contradictory Meanings) 75 Contronyms (Words with Contradictory Meanings) By Mark Nichol The English language incorporates an intriguing classification of words and expressions called contronyms (likewise spelled contranyms, or alluded to as autoantonyms) terms that, contingent upon setting, can have inverse or opposing implications. At the point when you utilize these words, be certain the setting obviously distinguishes which significance is planned: 1. Expression of remorse: An announcement of penitence for an activity, or a protection of one 2. Nothing: All, or nothing 3. Bill: An installment, or a receipt for installment 4. Jolt: To make sure about, or to escape 5. Bound: Heading to a goal, or limited from development 6. Clasp: To associate, or to break or breakdown 7. Divide: To follow, or to isolate 8. Clasp: To attach, or disconnect 9. Counsel: To offer exhortation, or to acquire it 10. Proceed: To continue doing an activity, or to suspend an activity 11. Custom: A typical practice, or an extraordinary treatment 12. Barrier: A divider to forestall flooding, or a dump 13. Desultory: Moving in a deliberate style among themes, or continuing erratically in a conversation 14. Dab: A huge sum (British English), or a limited quantity 15. Residue: To include fine particles, or to expel them 16. Charge: To force, or to disallow 17. Quick: Quick, or stuck or made stable 18. Fine: Excellent, or satisfactory or sufficient 19. Completed: Completed, or finished or crushed 20. First degree: Most extreme on account of a homicide allegation, or least serious in reference to a consume 21. Fix: To fix, or to mutilate 22. Flagellate: To advance perseveringly, or to reprimand or beat 23. Topping: To outfit, likewise with nourishment planning, or to remove, similarly as with compensation 24. Offer out: To give, or to stop in view of an absence of flexibly 25. Go: To continue or succeed, or to debilitate or come up short 26. Evaluation: A level of incline, or an even line or position 27. Debilitation: A bit of leeway gave to guarantee fairness, or an impediment that forestalls equivalent accomplishment 28. Help: To help, or to forestall or (in negative developments) control 29. Hold up: To help, or to block 30. Rent: To offer property for lease, or to hold such property 31. Left: Remained, or withdrew 32. Let: Allowed, or obstructed 33. Master: A primitive ruler, or a vassal 34. Truly: Actually, or for all intents and purposes 35. Mean: Average or parsimonious, or phenomenal 36. Model: A model, or a duplicate 37. Off: Deactivated, or actuated, as an alert 38. Out: Visible, likewise with stars appearing in the sky, or undetectable, in reference to lights 39. Out of: Outside, or inside, as in working out of a particular office 40. Disregard: To direct, or to disregard 41. Oversight: Monitoring, or neglecting to administer 42. Companion: An individual of the honorability, or an equivalent 43. By and by: Now, or soon 44. Put out: Extinguish, or create 45. Puzzle: An issue, or to explain one 46. Quantum: Significantly huge, or a little part 47. Quiddity: Essence, or a silly purpose of dispute 48. Rather (as a passing modifier), or totally 49. Ravel: To entrap, or to unravel 50. Hold back: To stop from accomplishing something, or to rehash 51. Lease: To buy utilization of something, or to sell use 52. Rock: A stable mass of stone or allegorically comparative marvel, or a shaking or agitating development or activity 53. Authorization: To endorse, or to blacklist 54. Hopeful: Confidently lively, or savage 55. Sweep: To scrutinize, or to look 56. Screen: To introduce, or to disguise 57. Seed: To plant seeds, or to shed or evacuate them 58. Shop: To disparage a business so as to buy something, or to sell something 59. Skin: To cover, or to evacuate 60. Cleaned: Covered with skin, or with the skin evacuated 61. Graft: To join, or to isolate 62. Partner: One who has a stake in an endeavor, or a spectator who holds the stake for those putting down a wager 63. Strike: To hit, or to miss trying to hit 64. Table: To propose (in British English), or to save 65. Temper: To mollify, or to reinforce 66. Toss out: To discard, or to introduce for thought 67. Straightforward: Invisible, or self-evident 68. Trim: To adorn, or to expel overabundance from 69. Excursion: An excursion, or a stagger 70. Unyielding: Rigid, or unwinding 71. Assortment: A specific sort, or numerous sorts 72. Wear: To suffer, or to decay 73. Climate: To withstand, or to erode 74. End up: To end, or to fire up 75. With: Alongside, or against Need to improve your English shortly a day? Get a membership and begin accepting our composing tips and activities day by day! Continue learning! Peruse the Vocabulary class, check our mainstream posts, or pick a related post below:Based in and based out ofTen Yiddish Expressions You Should Know20 Slang Terms for Law Enforcement Personnel

One of the Most Overlooked Systems for Business Research Paper Writing

One of the Most Overlooked Systems for Business Research Paper Writing New Questions About Business Research Paper Writing Other companies may also write research for you, but they can't guarantee on-time shipping. Any paper is going to be written on time for an affordable price. Assignment 1 The use of sites by companies, both big and small, has developed from an optional feature to a necessary component of business. Don't forget this in organization, time is money. The research paper ought to be interesting to read from the start to the end. It's unwise to compose your company paper without a program. Your small business paper should begin from a preface. Business research paper sometimes takes a kind of an action research paper in which you attempt to discover solutions to problems encountered in the industry world. After writing the last paper, the author should revise it and make certain that all important points are addressed and that the appropriate structure was followed. Having discussed the structure of a company research paper, it's most effective to detail how a writer ought to go about writing the paper. Share the details Tell us when you want to get the paper than whenever your professor needs it. The Honest to Goodness Truth on Business Research Paper Writing Don't forget to select something you adore. Whatever you write will need to be written from the viewpoint of your readers. Assuming your chosen writer is a specialist in this issue you need assistance with, and assuming they're readily available to do the job quickly enough for your preferred deadline, you are going to be paired with your very first selection. It ought to be evident that there's a quality English speaking writer who's going to compose the paper from scratch. If you would like to receive a distinctive paper without paying a huge amount of money for it, it's the ideal webpage to get in contact with. Your readers won't have enough time of attempting to create meaning out of what you've written. Thus, do not become upset, since there is the ideal answer to your problem. Things You Won't Like About Business Research Paper Writing and Things You Will The situation worsens in case you lack time or cannot gather great facts for conducting extensive research. It is crucial to remember that huge and little study population may demand distinctive procedures. Following that, there's the true research of your problem. Moreover, it talks about previous attempts to resolve the matter and about historical trends that could inform the present investigation. In general, the standard of the paper highly depends upon the standard of the Methods section. Get a thorough description on what information should be shown in each part of your research paper. When writing a research paper, you're utilizing different authors' information to be able to present a claim. What all you will need is getting the assistance from a specialist and EssaysChief is going to be the expert that you seek out. If you're citing a whole work, it's required to include only the author's surname without page numbers. Our website is just one of the most appropriate for essay help. The actual men and women highly praise our essay help site. You cannot research a topic on business with the assistance of your creativity. In this kind of situation, the issue of the growth of business networks becomes one of the significant challenges to the contemporary small business development. It's possible to write your research paper but in that instance, you need to spend t ime, you require full concentration and you'll take tension and effort to type. Most legitimate paper writing services are likely to permit a client to meet and select the paper writer they will be working with so that a comfortable level can be developed, throughout the approach. Without regard to the approach, the writer has to justify their choices and provide a thorough account of the folks and the activities involved with the research. You may also specify if you would love a specific writer if you're a past customer who has built up a thriving working relationship with one of our writers. The author suggests organizations to concentrate on training of employees along with on the implementation of the knowledge sharing management to expand skills and abilities of workers in respect to information technologies and company networks. On the other hand, he is conscious of the fact that many companies face substantial difficulties, while using their business networks.

Analysis Of The Book Fahrenheit 451 Homework Questions

Eve Cao Futagaki English Honors 1 4 March 2016 Fahrenheit 451 Homework Questions Part 1 1. I think Bradbury chose the symbols the phoenix and the salamander because they are both animals associated with fire, a theme in the book. in the book the salamander symbolizes the firemen who burned houses that owned books by starting fires. A salamander is able to survive fires. The phoenix represents the â€Å"rebirth† of society. The society began from settings book on fire to people filled with curiosity, Clarisse McClellan and Professor Faber. The phoenix is known for its reincarnation from fire to one’s ashes, like the rebirth of society. Clarisse wasn’t like other people in her society, she was considered â€Å"anti-social†, which was actually considered social in her society. She asked questions about things, and was considered crazy because she was curious. â€Å"I like to smell things and look at things, and sometimes stay up all night, walking, and watch the sun rise.† (Bradbury 69). This quote shows that Clarisse was consider ed abnormal in her society. 2. The hearth and the salamander compares a fireproof animal, the salamander, to Montag, a fireman. The hearth and home symbolizes his job, setting homes on fire to burn books, but Montag symbolizes the hearth, and the fire he starts symbolizes the home. The salamander represents Montag. I think Keep the home fires burning is a quote that represents their society at the time. You do not think or question about anything, youShow MoreRelatedTechnology Essay11684 Words   |  47 Pagesquality of human lives. The first reason for me to  appreciate the contribution technology made to modern life is just the fact that it enhances daily life to unprecedented levels.   As women increase their roles in society in the last times, daily homework such is cook, make laundry or vacuum take less time to do it than before, and its permits women to dedicate this time to other activities such is study, working, and other activities. --- No. It is not technology that enables women to get educationsRead MoreDeveloping Management Skills404131 Words   |  1617 PagesSuzanne Duda Lead Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Software Services Printer/Binder: Edwards Brothers Cover Printer: Coral Graphics Text Font: 10/12 Weidemann-Book Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright  © 2011, 2007, 2005, 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, OneRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy PeckRead MoreLogical Reasoning189930 Words   |  760 PagesDowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests that the book Logical Reasoning

The Search for Truth or Meaning in James Joyces Dubliners

The Search for Truth or Meaning in Dubliners Several of James Joyces stories in Dubliners can read as lamentations on a frustrating inability of man to represent meaning by external means, including written word. When characters in Araby, Counterparts, and A Painful Case attempt to represent or signify themselves, other characters, or abstract spiritual entities with or through words, they not only fail, but end up emotionally ruined. Moreover, the inconclusive endings of the three stories correspond with the fates of their characters. The short texts of Dubliners imply that representing the real is frustrating, if not impossible. Early in Dubliners, Joyce establishes the theme of emotional investment in†¦show more content†¦(108) The conspicuous purple ink and brass pin highlight the graphic qualities of Duffys volume. 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Exam Marketing free essay sample

Please put your name and student number (both, in digits and by filling the boxes) on your answer sheet. After finishing the exam you will hand in your answer sheet. Fill in the correct version code at the bottom right of the answer form by filling the correct box. Version 1 Warning against fraud: In the case of fraud the maximum punishment is exclusion from all examinations for one year. Your mobile phone should be switched off and should be put in your bag. Your bag should be closed and placed on the floor to the left of your desk. During the examination you are not allowed to go to the toilet unless the co- rdinating invigilator gives you permission to do so. Tools allowed: pencils, eraser, English-native language dictionary. (no books or notes. ) Specific information on this examination: This exam consists of 60 Multiple Choice Questions with 4 alternatives each. Choose the one alternative that best completes the statement or answers the question, and mark your answers on the answer form by filling the boxes. A computer will read your answers. The result of this examination will be published within 18 working days after the date of this examination. Reviewing the examination: Specific information on procedure and planning will be posted on Blackboard. Good luck with the exam! MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Car rental firms, hair dressers, and management consultants provide goods B) experiences C) events D) services 2) Julia is worried about the rising pollution levels in her city. She doesnt mind paying extra for goods and services that use sustainable processes to help control A) declining demand B) nonexistent demand C) latent demand D) negative demand 3) Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/ her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? A) pure tangible good B) basic product C) augmented product D) potential product 4) Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management? A) relationship marketing B) integrated marketing C) internal marketing D) performance marketing 5) The number of different persons or households exposed to a particular media chedule at least once during a specified time period is known as A) range B) impact C) reach D) frequency 6) A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) strategy. A) diversification growth B) intensive growth C) integrative growth D) conglomerate growth 7) The is the last section of the marketing plan and spells out the goals and budget for each month or quarter, so management can review each periods results and take action as needed. A) situation analysis B) marketing strategy C) financial projections D) implementation and controls 2 8) The internal records system supplies results data, but the marketing intelligence system supplies A) internal B) revenue C) thematic D) happenings data. ocial institutions†schools, churches, businesses, and governments; they are very difficult to change. A) Transient B) Secondary C) core D) Variable 10) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors published reports and stockholder information, the company is using ntelligence. A) sales-force surrogates B) intermediaries C) external networks D) advisory panels to improve the quality of its marketing 1 1) If the goal of marketing research is to shed light on the real nature of a problem and to suggest possible solutions or new ideas, the research is said to be descriptive B) quantitative C) secondary D) exploratory approach uses concepts and tools from anthropology and other social science disciplines to provide deep cultural understanding of how people live and work. A) Cognitive research B) Archaeological research C) Ethnographic research D) Deductive research llow respondents to answer in their own words and often reveal more about how people think. A) Open-end questions B) Dichotomous questions C) Likert scale questions D) Multiple choice questions 14) The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering is called the A) activity-based cost B) customer profitability analysis C) total customer cost D) product life-cycle cost 3 15) Field Grocery wants to learn the strengths and weaknesses in customer service at all the Field Grocery stores. Which of the following methods can it use for this? A) roup buyers C) mystery shoppers D) buying agents 16) The aim of customer relationship management is to produce high customer . A) integrity B) loyalty C) innovation D) liability 17) If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the A) demographic B) psychographic C) geographic D) cultural method of segmentation. 18) If a marketing manager employs such marketing techniques as online buzz, student ambassadors, cool events, and street teams to reach target markets, the manager is most likely appealing to the A) Generation X B) Generation Y C) Silent generation D) Baby boomers market. 19) General Motors, a leading American multinational automaker, sells cars for every purpose, purse, and personality. This is an example of A) undifferentiated B) differentiated C) concentrated D) niche 20) According to the VALS segmentation system, marketing. are considered to be trendy and funloving people who are resource-constrained. They favor stylish products that emulate the purchases of those with greater material wealth. A) strivers B) survivors C) experiencers D) makers 21) Brand B) equity C) preference D) identity is the added value endowed to products and services. A) loyalty 22) According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand? A) esteem 4 B) energized differentiation C) relevance 23) The introduction of diet coke by the Coca Cola Company is an example of A) line extension B) brand harmonization C) brand dilution D) co-branding 24) Which of the following terms is most closely associated with the statement: attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand? A) points-of-inflection B) points-of-difference C) points-of-parity D) points-of-value 25) are visual representations of consumer perceptions and preferences. A) Procedural maps B) Brain maps C) Perceptual maps D) Procedural models 26) Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. This is an example of differentiation. A) image B) services C) product D) employee 27) When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they dont drink coffee, Starbucks was employing a trategy. A) market-penetration B) new-market segment C) geographical-expansion D) niche identification 28) An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a A) marketing king B) market nicher C) segment king D) guerilla marketer 29) is a slowdown in sales growth because the product has achieved acceptance by most potential buyers. A) Introduction B) Growth C) Decline D) Maturity 5 30) The marketing concept holds that for its products B) customers who are coaxed into buying a product will most likely uy it again C) a new product will not be successful unless it is priced, distributed, and sold properly D) consumers and businesses, if left alone, wont buy enough of the organizations products 31) What types of goods are purchased frequently, immediately, and with minimum effort by the consumers? A) specialty goods B) shopping goods C) unsought goods D) convenience goods 32) We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and B) design package C) shipping package D) consumer package . A) retailer package 33) Which of the following is an example of a hybrid service? A) teaching B) car C) restaurant meal D) soap 34) Services high in have characteristics that the buyers can evaluate before purchase. A) search qualities B) experience qualities C) credence qualities D) privacy qualities 35) Jake had an appointment at the doctors, but couldnt make it on time because he was caught in traffic. By the time he reached the doctors office, the doctor had already begun with the next patient. This illustrates the A) variability B) heterogeneity C) perishability D) intangibility f services. 36) Companies who believe that a higher sales volume leads to lower unit costs and higher long-run profits are attempting to A) maximize their market share B) skim the market C) become a product-quality leader D) merely survive in the market 37) In which of the following auctions does the auctioneer first announce a high price for a product and then slowly decreases the price until a bidder accepts? A) an English auction with one seller and many buyers B) an ascending bid auction C) a sealed-bid auction 6 38) A(n) is an extra payment designed to gain reseller participation in special rograms. A) seasonal discount B) allowance C) discount D) quantity discount 39) When is a pull strategy appropriate? A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase 40) Which of the following is an example of a zero-level channel? A) A company takes online orders from customers and ships the products to them. B) A company sells its products through wholesalers and retailers. C) A company sells its products through chains of supermarkets and other large sellers. D) A large company forms alliances with smaller companies to increase sales coverage. 41) A(n) includes the producer, wholesaler(s), and retailer(s) acting as a unified system. A) parallel marketing channel B) vertical marketing system C) internal marketing system D) conventional marketing channel 42) Which of the following types of retailing generally entails the highest costs? A) full-service B) self-service C) limited service D) self-selection 43) Which of the following is an example of a word-of-mouth marketing communication platform? A) chat rooms B) billboards C) factory tours D) incentive programs 4) Which of the following is true for franchisors? A) The franchisor has to pay the franchisee to be part of the franchise system. B) The franchisor licenses the trade mark from the franchisee. C) The franchisor must change its operations to suit those of the franchisees. D) The franchisor collects royalty payments from the franchisee. 5) Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget? A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications. B) The percentage-of-sales method views sales as the determiner of communications rather than as the result. C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds. by determining what each product and territory deserves. 46) Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications? A) attention-interest-desire-action B) awareness-interest-evaluation-trial-adoption C) awareness-knowledge-liking-preference-conviction-purchase D) exposure- reception-cognitive response-attitude-intention-behavior 47) A(n) ppeal is a creative strategy that elaborates on product or service attributes or benefits.